Windsor and Maidenhead Voluntary Action (WMVA) and the Royal Borough partnered with Nectar to run a six-month pilot scheme offering Nectar points for volunteering. Volunteers collected 1,500 Nectar points when first registering with WMVA and then a further 1,000 Nectar points each time they started a new volunteering placement during the six month pilot period (23rd July 2012 – 22nd January 2013).